Storytelling is always there for you and essential to standout speaking that is engaging, memorable and makes a difference.

People often tell me that storytelling isn’t for them because they don’t have any stories to tell. And that simply isn’t true. Our stories are everywhere, all around us. We just need to spot their relevance.

On Friday, I went to the races. A delightful day at Royal Ascot, horses, fascinators and friends.

I’m a big believer that betting a small amount of money on every race spices up the experience. But I don’t know much about the world of horse racing.

I can probably name the odd trainer or jockey. I can name some past winners. But I’m certainly no pundit. So, how do I choose which horses to back? Trainers and jockeys might feature. Colour of a jockey’s hat might feature. But mostly it’s the stories the horses’ names conjure up in my mind.

Here’s a canter through some of the storytelling behind the horses I backed that day at the races.

Opera Singer

I do enjoy going to the opera from time to time. But opera particularly reminds me of my mum. Her favourite was Puccini’s La Boheme. I can tell many stories about travelling around the world and going to this opera in her memory.

It came second. Sadly, I’d only backed it to win. Worse was yet to come. In the next race, Soprano appeared on the race card. I ignored it after the poor performance of Opera Singer. Shame on me. Stick to your guns I told myself as Soprano led the field across the finishing line.

Theory of Tides

I’ve been doing a Life Writing course with Faber & Faber and am currently reading a book called ‘The Tidal Year’ by Freya Bromley. A match made in heaven I thought. Apparently not. Nonetheless, I’m loving the book and now I have new material for my storytelling treasure trove that connects a writing course with a day at the races. I can certainly see how an immersive experience like Ascot could show up in a story one day.

Gushing Gold

Drawn by its enriching alliterative name, I almost won over £300!

Language matters and is dear to my heart so its importance will always feature in how I craft a story

Hard to Resist

I’d like to say that’s me, but I would never presume. I can get very passionate about things and perhaps find them hard to resist; just like the name of this horse.

While the irresistible isn’t always a winner, I can’t say I have any lasting regrets and they all certainly add to life’s rich tapestry and make us who we are.

Flight of Fancy

A good place to start when we’re building our storytelling treasure trove. Our imaginations might go a bit too far, but they help us get started and produce material we can later edit to make the point we need to make in a talk or presentation.

Matters Most

What matters most to you? Always a great source of stories you can share in your speeches. You can use it to demonstrate your values, explore obstacles that can get in our way, perhaps even determine the subject of your next TEDxTalk 😊.

In the same race, No Half Measures came third. Oops, I’ve always thrown myself heart and soul into whatever I do. Should have listened more carefully to the voice in my head going ‘That’s you, Lyn!’

Inisherin

I completely blew it. I kept mentioning what a fabulous film The Banshees of Inisherin was and then failed to put my money where my mouth was. It romped home!

If something gives you a good feeling, back your instincts.

Storytelling makes a difference

I can’t say that a story that goes with the name of a horse guarantees success – though I’d have won more if I’d stuck more closely to my stories.

But I can say that your real stories are at the heart of an engaging and memorable talk or presentation for your audience and for you as the speaker.

A day at the races and other life experiences offer many a relevant story to stash in your storytelling treasure trove and use to illustrate your point next time you’re in front of an audience.